How the Small Brands Can Win Today
The truth is that big brands and businesses have some distinctive benefits. One of these benefits is that they are absolutely everywhere. Another advantage is that they are famous and worldwide popular. They have big ambitions and big budgets which mean that they have influence.
They dominate in some sectors based on what gets talked about or how things happen. However, there is a good news for all small business owners. The big brands usually make mistakes and when they make mistakes, it is your chance to swoop in and win. In the rush to achieve prestige, convenience, and success, the big brands easily make mistakes. They mistake personas for people and visibility for effectiveness.
This is a huge opportunity for all small players. Maclean Fisher once said “As incumbents use market dominance and economies of scale, they easily forget to explore and discover ways to tailor offerings to customers and improve relationships. In turn, people – excited and hungry – are discovering areas where there lies a huge potential to and an opportunity to change the dynamic. A dynamic where all people could be treated with respect and kindness and where those in power have either lost focus on who whey should serve or have grown complacent.